Chat with us in Facebook Messenger. Find out what’s happening in the world as it unfolds. Story highlights Cellphone carriers are trying to earn more revenue from tue 4G networks Wireless networks can sell more data and sell data about consumers to generate revenue Carriers are improving momey quality and selling it through «voice over LTE» VoLTE. How do U. Carrisrs shift is about more than simply providing mobile data — and it could even bring some long-overdue improvements to the humble thix. At the Open Mobile Summit conference last week in San Francisco, a panel of carrier executives and wireless industry experts discussed the revenue-generating opportunities of offering 4G service. This is a big concern for carriers, since their costly move to 3G networks a few years ago appears to have financially benefited other players in the mobile industry such as Apple more than the carriers themselves. There are some obvious ways that carriers plan to make money from their 4G networks. First, these networks will allow wireless carriers to sell more data — a key part of their business model as most U. Also, current FCC net neutrality rules allow wireless carriers to selectively «fast track» delivery of online content and services. Most likely content and service providers, rather than consumers, would end up paying for such paid prioritization.
Episode 9: Are Major Carriers Nothing More Than Starter Companies?
AdAge suggests that Verizon, Sprint, Telefonica, and other carriers now package and sell their own user data to various marketing firms. Elsewhere, the article notes that test applications that take advantage of these new exercises in intrusive data mining combine this telco information with store-specific data and provide businesses with real-time information on whether or not their customers are comparison-shopping, chatting with friends, or checking Facebook. SAP, thus far, is marketing its products in North America and Asia-Pacific because the EU has instituted laws that make sharing this kind of information illegal. Remember those untraceable tracking cookies Verizon is using again , except this time it actually sells your personally identifiable information to any AOL advertising partner it wishes? The Supreme Court has ruled in the past that mobile devices were different from other types of possessions precisely because the modern smartphone contains so much more information about a person than any pre-Internet piece of documentation. The idea that carriers should have carte blanche to sell that information to the highest bidder is reprehensible. The FCC may take action in some situations , but not with business practices like those described above. Verizon and Sprint, unsurprisingly, refused to comment. The most troubling thing about these policies is the degree to which these practices have been normalized.
T was considered one of the largest corporations—not just in telecommunications, but across the entire market. XOM are today. Then in the early s, the federal government changed its mind and filed an antitrust suit against the company. The case was one of the largest and most convoluted in history, and took nearly a decade to resolve. In , one of those babies, Southwestern Bell, ended up purchasing its erstwhile parent. On Dec. The first Samsung 5G phones were released early in This constitutes an increase of about 6. Below, we’ll explore each of these segments in greater detail, including any further subcategories where appropriate.
Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional industry wisdom, Schulman is convinced that he can build a profitable business based on this underrepresented target segment. The key is pricing. Schulman is currently debating three pricing options: 1 adopting a pricing structure that is roughly equivalent to the major carriers, 2 adopting a similar pricing structure, but with actual prices below the major carriers, or 3 coming up with a radically different pricing structure. With respect to the third option, Schulman is considering various alternatives, including a reliance on prepaid as opposed to post-paid plans and the total elimination of contracts. The case study includes images and charts. In this case study, there were four major questions involved and these questions were answered in this post. Contract By charging less in the peak hours, the large target market of age Yrs old can join into the phone usage community, but also provide the added benefit of being charged less in their after-school phone conversation between pm. These costs can be rationalized to the young audience since taxes and universal charges are always followed in most of their purchases unavoidable costs of having a phone in any phone carriers. Average per-minute charges Since the target customers age uses most of their phones during 6pm-9pm, we can expect is at minutes. By lowering the minutes specifically on those hours, we create the psychological benefits of savings. Since young adults tend to use more than they think, they would be charged in long minutes. Although the cost of a phone bill would be similar to the traditional contract, because the customers used more hours, they would feel psychologically comfortable paying the bills.
Welcome to «The Road Home» everyone! This is TruckingTruth’s podcast for those considering a career in trucking or trying to survive their first year on the road.
It’s common to hear drivers say you should start your career with one of the major companies but then move on as quickly as possible to better jobs with smaller companies. But is this really true? Are large carriers nothing more than starter companies? Are the best jobs found at smaller companies? We’ll examine all different facets of life for a driver at a small company versus a large company, and we’ll explore the economics of the industry to see if this notion of starter companies holds true.
Today I want to talk about the major carriers that hire inexperienced drivers and whether or not they can be more than just a starter company. For reasons no one can be quite sure of, there has been this long-held notion that major carriers are nothing more than ‘starter companies’. Drivers from coast to coast will tell you to land your first job with a major carrier, stick around for a short time, and then take mondy first opportunity to land a better paying job at a smaller company where they’ll know your name and they’ll treat you better.
This myth has cemented into legend over the years and has been jn rookie drivers and derailing careers for far too long. So lets take a deeper dive into the starter company myth and see if we can set the record straight. So let’s start out talking about money.
Is the pay better at smaller carriers than at the larger ones? Well my question is, why would it be? Why would a small carrier be able to pay you more than a large carrier?
Every company out there is trying to grow their fleet and grow their profits, right? So if these smaller companies were highly profitable they wouldn’t be smaller companies anymore. They’d be large companies. In a commodity service like trucking, having scale allows you better pricing for fuel, tires, trucks, and many other expenses. So the larger carriers are getting significant discounts on items that smaller carriers are paying full price.
Larger carriers, because of their resources, are also capable of handling a wider range of customers, giving them more options for seeking out a better profit. So if the industgy carriers get bulk discounts on their expenses and they can handle a wider range of customers, how do you expect the smaller carriers to come up with the additional profits needed to pay their drivers better than the larger carriers can?
Unfortunately for the smaller companies, the math just doesn’t add up. You can not expect to make a larger profit than your competitors when you have higher costs and mjaor revenue opportunities. And without higher profits you’re not going to be able to pay higher salaries. Ok so let’s talk about home time.
Can a smaller carrier get you home more often than a large carrier? To be honest, the size of the company has nothing to do with home time. The freight lanes a company has will determine the home time they can offer to drivers in different areas. Say, for instance, a company has carriees freight going back and forth between Indianapolis and Chicago. This would make it very easy for the company to hire out of Chicago, out of Indianapolis, or anyplace in between because it’s easy for them to get their drivers home with the freight they.
In fact, drivers for this company that live in these regions may even get home every day. Now this same company might be able to hire someone out of Pittsburgh, PA but it’s more difficult to get them home because they don’t have a lot of freight going that way. So a driver for this company out of Pittsburgh might only get home one a week or even once a month because there simply isn’t a lot of freight available to get them. Ok, so let’s talk about equipment.
Again, the big factor here is profit margin. Can a smaller carrier afford new equipment the way the larger carriers can? Most of the time, no, they can’t. Now sometimes you will see some small carrier nake really nice equipment.
But if you talk to the drivers you’ll often find that the fancy, custom equipment they have is one of the best features about the company, and it’s acrriers worth it to them if they make a little less money because of it. And there’s nothing wrong. If you would love nothing more than to have a decked-out custom Pete you can surely find an owner operator or a small comapny out there that has one. But how are imdustry going to afford to give you extra fancy equipment and pay you better than their larger competitors at the same time?
If they had all this money floating around they wouldn’t be a small carrier in the first place. So you might find a small carrier that has really nice equipment, and maybe even some equipment that’s really loaded to the how do the major carriers make money in this industry. But you have to ask yourself where they’re getting the money for that expensive equipment if they’re not taking it out of the driver’s salary. Now the next item on the list is finding fair treatment and a family atmosphere.
It’s common to hear drivers say that they want a smaller company where everyone knows their name and they’re more like a family. Well let’s think about that for a minute.
You’re a truck driver. You’re driving around all day, every day, by. What difference does it maks if your company has five trucks, or five thousand trucks? Driving around by yourself is still driving around by. There are no ‘family members’ from your company with you. And what about when you get back to the terminal? Is it better at a small company? Do you think there’s going to be cookouts and parades and carnivals with rides all the time?
I inrustry know what people picture when they’re hoping for a company with a idustry atmosphere, but I’ve worked for several small companies and I can assure you I was treated no better than at a large carrier, and there were definitely no carnival rides.
If you want a family atmosphere, buy a home and start a family. Ok, so what about future opportunities? Say you get started with a large carrier and you run dry van for a while and you were getting home one a month. Maybe you decide you’d like to try flatbed or maybe you’d like to get home on the weekends instead. Then again, you’ve heard it’s great being in a dedicated fleet where you’re only driving for one customer, or a dedicated route where you go to the same places all the time.
Large carriers tend to have a huge assortment of different opportunities available, especially once you’ve put in a few months and you’ve proven yourself to be a safe, hard working, reliable professional. Large carriers will often haul more than one type of freight, they’ll often have numerous home time options, and they always have some dedicated fleets that only run certain areas of the country or only haul for certain customers. So it’s easy at a large carrier to dip your toes in the water and try different types of trucking to see what suits you best.
And the beauty of moving between divisions within a company, instead of starting over with a new company, is that you retain your great reputation and your hard earned seniority. When you change companies you start all over again at the. You have to prove yourself to everyone, you have no seniority, and you’re not going to be offered their best opportunities with their best customers until you’ve put in some time. So what about the little perks that come with working for a large carrier?
See, the larger carriers have so many resources at their disposal that they can offer things you’ll almost never find at small companies. For instance, a lot of mxjor carriers have free healthcare hotlines you can call anytime to speak with medical personnel from the road. They also tend to offer things like recreational buildings at their terminals, travel discounts for you and your family, and national accounts for handling breakdowns, tires, ibdustry fuel.
I once worked for a small company that didn’t have any sort of national accounts setup. Every time I mxke the tank washed out, the truck repaired, fuel, or a hotel I had to pay cash for everything because my carrier couldn’t get the financing available to be given large credit accounts.
It was a frustrating, time consuming, and tedious process trying to get anything. When you work for a large carrier they have financing and national accounts to handle all of that for you. When you go to get fuel, get makf truck washed, get repairs done, or get loaded at a customer the process is normally faster and easier because the bill is taken care of and you’re often given precedence over drivers from smaller carriers because your carrier’s account is so important to their business.
Now none of these little perks by themselves might mzke a game changer, but when you add them up you’ll find the experience of working for a large carrier is often much nicer than at a smaller carrier where they simply don’t have the money or the personnel to make life as easy on their drivers. So as you can see the notion that you should start with a large carrier and quickly move on to a better job at a small carrier is completely false.
The large carriers have more money behind them and more clout with their customers and with the companies that service their fleet than smaller carriers. Large carriers tend to offer fantastic pay and benefits, especially after you’ve put in a little time. They often have a variety of home time options, gigantic fleets of nearly brand new equipment, and a list of perks a mile long that make life easier on the drivers.
You can expect to be treated every bit as well at a major carrier as you will at a small carrier and down the road you’ll have far more opportunities available to haul different types amjor freight or run different regions of the country. So don’t make the mistake of thinking that large carriers are just starter companies and that you’re supposed to work your way up to monfy jobs with smaller carriers.
This isn’t true at all. If you’re going to leave one company for another, make sure it’s because the company you’re leaving doesn’t offer what you’re looking for but another company does. A smaller carrier doesn’t have the resources available that a large carrier has, so if you’re going to make the move to a smaller carrier, make sure there’s a very good reason for it. You want to make sure te with the right carrier, not just the right size carrier, so in the end when the work is done you can sit back, and relax, and enjoy the Road Home.
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Transcript: Are Major Carriers Nothing More Than Starter Companies?